The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg (2014-02-11)

September 11, 2017 - Comment
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hudson says:

New perspective on the benefits of social science research Those who are interested in understanding the drivers of human decision-making, including in the business or consumer space, will find this book useful. In short, this book argues that we can’t simply assume human behavior. Our assumptions are often predicated on the rational thinker, the utility optimizer, or the cost-benefit analyzer, when we know that humans don’t always act in such logical or rational ways. Rather, the authors suggest that we must learn human behavior, often through direct…

Jonathan Cook says:

Clarity Isn’t Really What This Book Is About If you’re looking for a how-to guide showing you how to enact the human-centered qualitative research that Christian Madsbjerg and Mikkel Rasmussen have become known for, The Moment of Clarity will not meet your expectations. If you are instead seeking to undersatnd what Madsbjerg and Rasmussen mean when they talk about sensemaking and thick description, you’re more likely to be satisfied with this book. 

Cormorant says:

This should be on every strategic decision maker’s bookshelf The Moment of Clarity gets to the heart of several key weaknesses in the decision making and strategic evaluation methods that are standard in most enterprises today. The book advertises itself as a “problem-solving” themed offering. In the end I would say it’s more about ensuring that your problem solving methods are applied to the proper problems than about solving them per say. Nonetheless, if you have ever found yourself struggling to properly frame a problem in business or life in…

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